HW Media HQ

Low-to-no cost strategies for keeping your pipeline full in 2022

[jwplayer qkojNnjw-5xQXXB63]

After last year’s record growth, mortgage leaders are left wondering where the market will go next — and what tactics will ensure business continues to boom in 2022. Surefire VP of Client Strategy Rick Webster and CEO Louis Zitting of MonitorBase share strategies for maximizing your current data to activate new audiences and lead sources and drive retention in 2022.

Along the way, SecurityNational Chief Strategy Officer Eric Bergstrom will share some of the innovative ways his company is leveraging these tactics to maintain relevance as a top-50 lender in today’s ultra-competitive market.

Panelists

Eric Bergstrom
Chief Strategy Officer,
SecurityNational Mortgage Company

Louis Zitting
CEO,
MonitorBase

Rick Webster
Vice President, Surefire Client Strategy,
Black Knight Origination Technologies

Sponsored by: Black Knight

Get More Info

Most Popular Articles

Smith Douglas Homes Doubles Down On Pace And Growth

While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price. The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By Tyler Williams

Mortgage rate declines are raising the likelihood of a refi surge

Mar 19, 2026By Neil Pierson
Homebuilders Urged To Invest In Frontline Jobsite Workers Now

Mar 19, 2026By Tyler Williams
How hybrid operations are elevating builder performance

Apr 30, 2026 9:50 amBy Adam Johnston
HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

Apr 30, 2026By bfrize
After An Involuntary Pause, Orders Matter Again For LGI

Mar 20, 2026By John McManus

Latest Articles

HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]