The Millennial Guide: How Real Estate Agents Can Win Over this Critical Audience

According to a survey by the National Association of Realtors, millennials represent the largest share of homebuyers in the marketplace.

True to their name, the “influencer generation” is changing the real estate market and yes, exerting a significant influence. What part of your business comes from millennials? And are you well-positioned to grow that demographic as the segment becomes increasingly more dominant?

This white paper covers strategies for targeting the growing market of millennials and connecting with them.

Publisher: Doma
Date: October 2021

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Traditional lending standards no longer fit a growing segment of borrowers in the modern mortgage market. These individuals may be self-employed, gig-style workers, real estate investors, or Gen Z freelancers. Non-qualified mortgage (non-QM) loan options, such as those offered by Deephaven Mortgage, fill the gap with flexible underwriting methods, a debt service coverage ratio (DSCR), […]

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