Team Leader Rylie Schroeder on her ‘36 touchpoints’ relationship system

On today’s episode, we sat down with Rylie Schroeder, an inspiring real estate professional and 2024 honoree of National Association of Realtors 30 Under 30. Rylie is the team lead of Schroeder & Co Real Estate of Compass, which practices out of Houston and Austin.

Rylie joins Tracey to discuss the importance of building and nurturing relationships and how she uses a successful 36-touch system for client connections. She also talks about lessons learned from a failed partnership and how both new and seasoned agents should be leveraging technology and social media.

Here’s a glimpse of what you’ll learn:

• Building relationships and nurturing the sphere of influence are key to success in real estate.
• Joining a team can provide valuable support, training, and leads for new agents.
• Using technology and staying up-to-date with industry changes are essential for remaining successful.
• Focusing on branding, marketing, and providing a great client experience can set a team apart.
• Expanding the team and making a positive impact in the industry are future goals for Rylie.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: You focus a lot of your training around building your sphere and building relationships. What are some of the best practices that you’re teaching your agents to do to really build that sphere?

Rylie Schroeder: You need to love on your clients. We do something called a ’36 touch system.’ Keller Williams kind of coined the term, but we’ve just built on it a little bit further. We’re just making sure our clients feel our presence and know that we want their business in multiple different avenues, newsletters, postcards, pop buys, events, anything we can think of to ensure they’re being touched or heard from. They’re hearing from us at least 36 times throughout the year. That’s a really, really big piece of our business.

It’s also a long term thing and something you should never stop. I think a lot of agents don’t network anymore. We’re joining Facebook groups, we’re joining local events and happenings to just go out and make friends. I’m never going to these events being like, I’m a real estate agent, how can I help you? Instead, it’s let’s be friends. Let’s follow each other on social media. I wanna cheer for whenever you do have a real estate need. I just wanna be a resource for you.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.