New name, same Fairway with Haley Parker

This week on Power House, Diego sits down with Haley Parker, the CMO of the recently rebranded Fairway Home Mortgage. With 25 years in the industry and over a decade at Fairway, Haley has a unique perspective on the intersection of mortgage and leadership.

Haley talks about Fairway’s recent rebranding and how maintaining an entrepreneurial spirit has always been key to Fairway’s growth. She also talks about her secret weapon for recruiting and the fine balance between organic growth and M&A. Haley will be joining us on stage at the upcoming HousingWire MBS Summit (previously the HousingWire IMB Summit), alongside Fairway’s Jon Tobias and Rick Schnautz.

Here’s what you’ll learn:

• How Haley Parker’s personal motivations drive her success at Fairway
• The significance of Fairway’s culture in recruitment and retention
• Insights into Fairway’s rebranding to Fairway Home Mortgage
• Marketing strategies focused on simplicity and efficiency
• The balance between organic growth and M&A for cultural fit
• The importance of connection and community in the mortgage industry
• What to expect from Fairway at the upcoming Mortgage Banking Summit

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠Registration | HousingWire Mortgage Banking Summit 2025⁠
• ⁠Fairway Independent Mortgage⁠
• ⁠Haley Parker LinkedIn⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.