After a season of rapid growth, real estate technology company Reali is bringing on Christian Coleman as its chief real estate officer. 

This fall, the company announced the launch of a home trade-in program as well as Reali Escrow. Coleman joins the company less than six months after both of these programs started. 

In his role as chief real estate officer, Coleman will be tasked with overseeing all agent operations and development for Reali’s team of licensed real estate professionals. This comes during a time of expansion, as the company said it plans to grow throughout its home state, California, and branch into additional states in the second half of this year. 

“We are thrilled to welcome Christian to our leadership team here at Reali as an integral part of our value proposition for both our customers and our Reali real estate agent team,” CEO Amit Haller said. “Christian’s track record in leading agent teams, coupled with his deep experience in the real estate business, positions our company well to continue to build a team of modern real estate agents who understand what today’s buyers and sellers care about most.”

Prior to joining Reali, Coleman served as the vice president of agent development. In that role, he was responsible for the company’s agent development new markets throughout the United States and all internal support teams. Before that, Coleman was in various leadership positions at ZipRealty, Lennar Homes and Evergreen Realty (now Evergreen Realty HomeSmart). 

Coleman brings more than 25 years of experience in the real estate industry to the role. 

“Reali is at the forefront of providing exceptional real estate service and offerings, and is years ahead of other brokerages in the market today,” Coleman said. “My passion for mentoring and elevating real estate teams feels very at home at Reali. Reali agents are at the core of our business, and I look forward to building world-class agent training programs that inspire our team and build deeper relationships with our customers.”