The coronavirus changed everything this year, including most marketing strategies planned prior to March 2020. Many marketing pros have never worked through a recession period, so we brought in a mortgage marketing expert who persevered through the Great Recession and know what works best during a down cycle. A recessionary period offers its own opportunities and our experts will discuss strategies to maximize every marketing dollar in your spend.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

• Sarah DeCiantis, CMO, United Wholesale Mortgage