Technology

Innovating in a Purchase Market

After drinking out of a firehose in 2020, originators are refocused on the purchase market for the second half of this year. This pivot requires serving homebuyers in a competitive market, efficient underwriting, strengthening referral relationships and more. This panel will talk about the processes and products that are making a difference now.

Watch the full session below. To go back to the full HousingWire Annual 2021 on-demand page, go here.

Panelists:

Josh Friend, CEO & Founder, InSellerate
Kathryn Amor, Chief Product Officer, Finance of America
Paul Jones, SVP, NQM development & production, FGMC

[jwplayer hRg7aMS1]

Panel brought to you by:

Most Popular Articles

Smith Douglas Homes Doubles Down On Pace And Growth

While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price. The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By Tyler Williams

Mortgage rate declines are raising the likelihood of a refi surge

Mar 19, 2026By Neil Pierson
Homebuilders Urged To Invest In Frontline Jobsite Workers Now

Mar 19, 2026By Tyler Williams
How hybrid operations are elevating builder performance

Apr 30, 2026 9:50 amBy Adam Johnston
HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

Apr 30, 2026By bfrize
After An Involuntary Pause, Orders Matter Again For LGI

Mar 20, 2026By John McManus

Latest Articles

HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]