Northbrook, Illinois-based HEART Financial Services, a loss mitigation outsourcer, said Monday that mortgage industry veteran Donna Krall had joined the firm as executive vice president of operations. With nearly 30 years in financial services, Krall will oversee the day-to-day home retention and client fulfillment operations of HEART Financial Services, the company said in a press statement. Krall was senior vice president and national operations director for retail lending at Washington Mutual, which was acquired last year by JP Morgan Chase & Co. (JPM); after the acquisition, she was senior vice president of operational quality and compliance manager for home loan production at the banking giant. She had direct responsibility for all compliance and audit activities, as well as policy and procedures, offshore services contracts, and operations management for all channels of loan production, including retail, consumer direct, and correspondent. Prior to Washington Mutual and JP Morgan Chase, Krall was senior vice president and national operations director for CitiMortgage’s consumer direct lending operation in Southfield, Michigan, where she managed a lending operation producing $23 billion in yearly production. “Donna Krall is an extraordinarily talented professional,” says HEART Financial Services CEO Gerald Alt, who also runs LOGS Network, a network of law firms that specialize in representing creditors rights in residential mortgage defaults and borrower bankruptcies. “She brings a wealth of experience and tremendous expertise in areas that will enrich our loss mitigation efforts on behalf of our clients, and ultimately will help us keep more people in their homes.” Write to Paul Jackson at [email protected].
Most Popular Articles
While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price. The builder’s strategy reflects a commitment to affordability and serving the […]
-
Mortgage rate declines are raising the likelihood of a refi surge
Mar 19, 2026 -
Homebuilders Urged To Invest In Frontline Jobsite Workers Now
Mar 19, 2026 -
How hybrid operations are elevating builder performance
Apr 30, 2026 9:50 am -
HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance
Apr 30, 2026 -
After An Involuntary Pause, Orders Matter Again For LGI
Mar 20, 2026
Latest Articles
HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]