Century 21 Real Estate launched C21 Social Xchange, in conjunction with agreements with Google and Videolicious.

The marketing suite combines a comprehensive social media marketing, communications and advertising tool suite for Century 21 System professionals.

“The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence,” said Bev Thorne, chief marketing officer with Century 21 Real Estate.

Social Xchange outfits users with access to Google AdWorks Express, which is a quick and easy way to advertise local businesses on Google.

“Century 21 continues to be an innovator in online marketing,” said Sam Sebastian, director of local markets for Google. “We brought this unique combination of tools and programs to the Century 21 System because of their forward-looking marketing strategy.”