David Corns, chief commercial officer at Opendoor, leads the company’s comprehensive go-to-market function, encompassing marketing, communications strategies, and channels that drive brand awareness, customer growth, and loyalty. Since joining Opendoor in 2022, Corns has achieved a 25% increase in brand awareness while reducing media spend by 75%, positioning Opendoor as a leader in the digital real estate market. His expertise in architecting scalable GTM engines for growth, combined with his commitment to inclusive leadership and purpose-driven innovation, makes him a standout candidate for the Marketing Vanguard Award.
Corns exemplifies excellence through bold creativity and strategic impact across Opendoor’s operations. His teams have pioneered initiatives like the “Halftime Showing” Super Bowl campaign, achieving half a billion impressions and boosting awareness in Atlanta by 20%. He also orchestrated “The Nest,” an experiential campaign at UCLA, earning Opendoor a “breakout brand of the year” accolade from AdAge.
Beyond Opendoor, Corns actively champions industry standards, serving as a juror for AdAge’s 2025 Creativity Awards and contributing insights to industry panels. His efforts position Opendoor as a thought leader, extending its influence beyond real estate media. Corns’ leadership style fosters loyalty and development, mentoring his team and promoting innovative, inclusive leadership.
As chief commercial officer, Corns transformed Opendoor’s marketing structure into a fully integrated MarCom team, enhancing execution and alignment across all touchpoints. Within six months, this structure led to a 10% rise in aided brand awareness. He also founded Opendoor’s MarSci team, linking marketing investments to business outcomes and optimizing strategies. Under his leadership, Opendoor has introduced offerings like Cash Plus and Key Connections, reinforcing its value to sellers and agents. Corns’ strategic leadership continues to drive Opendoor’s growth, trust, and innovation in the digital real estate sector.
What’s the best piece of advice you’ve ever received?
Listen to the quietest person in the room; often, their insights are the most profound. After all, people have two ears and one mouth — they should be used accordingly in business settings.
Name:
David Corns
Title:
Chief Commercial Officer
Company Name:
Opendoor
