Brian McKinney serves as the Executive Vice President of Growth and Strategic Development at PrimeLending, where he is a driving force behind the company’s transformative initiatives. With over 30 years of leadership experience in the mortgage industry, McKinney combines strategic vision and operational excellence to position PrimeLending as a forefront leader in agility, talent, and new construction lending.
Since joining PrimeLending in 2024, McKinney has implemented bold structural changes and innovative growth strategies that are reshaping the company’s future. Under his leadership, PrimeLending has streamlined its production structure to enhance communication and agility, enabling faster decision-making and a more responsive operating model. This approach has positioned PrimeLending to swiftly address market challenges and deliver robust support for loan officers and branch leaders.
McKinney’s impact extends beyond internal operations; he has elevated PrimeLending’s recruiting strategies by introducing new branch models that offer flexibility and control. This initiative attracts top-tier mortgage professionals and entrepreneurial leaders eager to mold the future of their branches while leveraging PrimeLending’s resources and expertise.
Furthermore, McKinney leads the expansion of PrimeLending’s new construction home loan business by developing innovative products and fostering builder partnerships. His strategic focus on inventory challenges strengthens PrimeLending’s relationship with homebuilders and homebuyers, reinforcing its stature as a go-to lender.
Beyond the professional realm, McKinney contributes to community and education. He serves on the Board of Trustees for Heritage Christian Academy and leads as President of the Heritage Foundation. As an adjunct professor at Baylor University, he shares his expertise in corporate finance and managerial accounting with the next generation of business leaders.
Brian McKinney embodies a people-first approach, coupling mortgage industry acumen with a commitment to community growth and development. His leadership is not only delivering measurable success but is also positioning PrimeLending for sustained growth and impact in the housing industry.
What’s the best piece of advice you’ve ever received?
You can choose to compete on service or price, but you typically can’t do both. The trick is finding the balance between providing top-tier service, offering a fair price, and still being a good value.
Name:
Brian McKinney
Title:
EVP, Growth and Strategic Development
Company Name:
Primelending
