Dre Madden has played a significant role in shaping Real’s brand and marketing efforts over the past 2.5 years, contributing to the company’s rapid growth and expanding presence in the real estate industry. Her approach to marketing emphasizes collaboration, reflecting Real’s core value that “We” are bigger than “Me.” She has focused on leveraging the creativity and networks of Real’s agents, using social media as a key platform to increase brand awareness and engagement. This strategy has resulted in a notable rise in social media impressions and follower growth, helping to elevate the company’s profile.
Madden has also been instrumental in the launch and growth of Real Luxury, the brokerage’s luxury division, which now features over 200 agents and more than $1 billion in listings. She has extended her influence beyond marketing by developing events that combine education, networking and company culture, such as Real’s annual RISE conference and the virtual REALx event, both of which have attracted large industry audiences. These initiatives have strengthened the sense of community within the company and provided agents with opportunities to connect and grow.
In addition, Madden has helped shape Real’s agent-first culture through projects like the One Real Impact assistance fund, designed to support agents in need. Her leadership style prioritizes relationships, collaboration and shared success, which has left a lasting impact on the company’s growth, culture and reputation.
Name:
Dre Madden
Title:
Chief Marketing Officer
Company Name:
The Real Brokerage
