2021 Rising Star: Seth Appleton

Seth Appleton

Seth Appleton has spent his career advancing housing initiatives that benefit consumers, including on Capitol Hill as chief of staff for U.S. Congressman Blaine Luetkemeyer, a senior member of the House Financial Services Committee and former chairman of the Housing and Insurance Subcommittee and Financial Institutions and Consumer Credit Subcommittee. Appleton was unanimously confirmed by the U.S. Senate to serve as assistant secretary for policy development and research with HUD and also served as principal executive vice president of Ginnie Mae. Here he oversaw efforts to attract record capital to support affordable homeownership and rental housing opportunities for millions of Americans and advanced key modernization initiatives while steering the organization through the pandemic. Appleton is now advancing the mortgage market’s digital future by developing and promoting the adoption of industry standards for the real estate finance industry as the first full-time president of MISMO. His vision for MISMO is to deliver timely and relevant industry standards that benefit the entire mortgage finance industry. To achieve this mission to accelerate the market’s digital future, Appleton is hard at work bringing stakeholders together to solve key business challenges.

What is one habit that has helped you succeed?
“Always keep learning.”


Seth Appleton





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3d rendering of a row of luxury townhouses along a street

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