2021 HW Rising Star: Tess Bettenay

Tess Bettenay

A natural leader, Tess Bettenay excelled early in her career, managing a team of 25 direct reports by age 25. At Spruce, Bettenay brings a unique combination of financial and industry expertise with a natural passion for problem solving, building the process management framework at the foundation of Spruce’s core business from the ground up. Propelled by Bettenay’s organizational and strategic leadership, Spruce is building the one-click checkout for real estate transactions, shifting a historically offline ecosystem to one that is more predictable. The infrastructure built by Bettenay and her team scaled company growth 450% over the last 12 months and generated tens of thousands of transactions to date. With a deep understanding of clients and the end consumer, Bettenay’s perspective and leadership have played a critical role in executing all strategic initiatives across Spruce. From client management, regulatory changes, external partnerships and new offerings, she has translated ideas into action.

What is the best piece of advice you have ever received?
“Don’t focus too much on the time it takes to achieve something – time passes no matter what! Just take small steps forward in work and in life, and eventually, you will look back and see the progress you’ve made.”


Tess Bettenay




Director, Business Operations

Company Name:


3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please