2021 HW Marketing Leader: William Schumacher


William Schumacher hit the ground running when he became marketing director of Kentwood Real Estate. In less than one year, Schumacher completely redesigned and rebuilt the Kentwood websites, created an entire re-designed digital marketing platform and campaign, led his team of designers, graphic artists and digital specialists as a coach to improve their skills, helped to create the marketing resources section of Kentwood’s new intranet, Kentwood Connect, and enhanced the company’s monthly marketing stats. Through his dedication and proactiveness, Kentwood saw an 84% engagement increase in its marketing initiatives, compared to this time last year, and a 51% impression increase year over year as well — all while Schumacher helped to plan and execute Kentwood’s marketing materials for the company’s 40th anniversary. Additionally, engagement rates for both Kentwood Voices and the Kentwood company blog have grown since Schumacher undertook and delivered on monthly strategic goals.


William Schumacher


Director of Marketing

Company Name:

Kentwood Real Estate

3d rendering of a row of luxury townhouses along a street

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