Jennette Landrum built New American Funding’s massive marketing apparatus from the ground up as the company’s first marketing hire in 2009. Since then, she has grown the department into a complete in-house marketing agency that is tasked with continuing to strengthen New American Funding’s position as a leader in the housing industry. Landrum’s team includes nearly 50 employees under her direct supervision, handling all aspects of traditional marketing, branding, digital, analytics and technology development. Serving as both the generator and gatekeeper of all of New American Funding’s marketing efforts, there isn’t a single piece of marketing, whether it is digital, physical or any other method, that doesn’t run directly through Landrum.
With a focus on helping the company’s LOs, Landrum and her team’s efforts include content, SEO, online reviews, data procurement and analysis, and building marketing and business technology to boost each LO’s online relevance and production.
New American Funding