As the director of Strategic Analysis for RE/MAX Holdings, Genevieve Lawrence offers data-powered guidance to the Executive Leadership team that plays a direct role in strategic decision-making. With a passion for progression, Lawrence took RE/MAX from a company that used data operationally to a company that uses data dynamically, seeking out greater impact and implementing findings in strategy to help RE/MAX make decisions differently. Lawrence’s team has been able to help shape the core initiatives behind the company’s reported $72.3 million of revenue during Q1 of 2021. Over the past year, Lawrence’s team’s work has resulted in changes to the franchise billing structure as well as recruiting and retention initiatives. Thanks to her razor-sharp analysis, the RE/MAX regional development team was able to pinpoint the cities with the most opportunity for growth and what matters most to agents in those markets, resulting in a 15-city business coaching tour. This regional analysis helps make the RE/MAX National Housing Report.
Director, Strategic Analysis