Bobby Zitting has helped build MonitorBase from the ground up since joining the company straight out of high school nine years ago. As the company’s second employee, he raised it from the ground up while earning a degree in operations management. As chief operating officer, Zitting manages the internal operations team, as well as the company’s communications, sales, technology, customer training and support teams. Zitting has overseen internal operations as the company experienced a 61% increase in revenue during one of the most challenging years the housing industry has ever seen. As MonitorBase grew, however, it faced the challenge of establishing a company culture that would allow its team members to excel. As a result, Zitting, developed the MonitorBase “Culture Code” — a series of values and principles designed to ensure every major strategic decision the company makes is based on whether it improves the lives of its employees and customers. The code helped MonitorBase mature into an organization with a crafted blueprint for growth.