In this first-of-its-kind, multi-year study of over 43,000 individual sales producers, HW Media has verified that there is a direct correlation between producer productivity and producers advertising to targeted audiences in order to stay top of mind.

The study found that the use of Custom Audience advertising through Adwerx was statistically correlated with a 15% increase in producer productivity, highlighting a valuable opportunity for enterprises to provide a proven marketing edge for their producers to engage with their network of clients and prospects to win more business.  Find out more below: