In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.
Publisher: Sutherland
Date: June 2019
Traditional lending standards no longer fit a growing segment of borrowers in the modern mortgage market. These individuals may be self-employed, gig-style workers, real estate investors, or Gen Z freelancers. Non-qualified mortgage (non-QM) loan options, such as those offered by Deephaven Mortgage, fill the gap with flexible underwriting methods, a debt service coverage ratio (DSCR), […]
From sales to OSC engagement, New Home Star shares how integrated AI and human workflows are reshaping results
