Real Estate Use Cases: Efficiency Can’t Solve the Competency Problem

Gary Keller has said, “You can’t efficiency your way to growth,” and panelist Eric Forney will explore how that philosophy shapes AI adoption in real estate. He’ll share why the industry should prioritize AI for intelligence over simple communication, and how it can help agents and brokers gain the cumulative market knowledge it once took years to develop. This session will highlight practical ways AI can improve accuracy and shift focus toward solving the right problems for long-term growth.

Watch the full session below. To go back to the full HousingWire AI summit on demand page, go here.

Speakers:

• Eric Forney, Director of Expansion Keller Williams
• Tracey Velt, Senior Director of Data & Content, HousingWire