The M&A landscape is shifting fast — are you ready? In this Ten Minute Talk, Brena Nath and Julia Brown break down why 2025 is shaping up to be a year of accelerated mergers and acquisitions. With decreasing interest rates and loosened regulations paving the way, both buyers and sellers are entering the market with renewed energy. Brown explains why running a business like it’s for sale isn’t just smart — it’s essential for growth and investment readiness.

More than just strategy, Brown emphasizes that culture is the ultimate deal-breaker (or maker). It’s not about office happy hours — it’s about shared vision, operational discipline, and leadership clarity. This interview cuts through the noise and delivers actionable advice for companies navigating M&A in today’s evolving market.