Digital presence of industry professionals has never mattered more. In this Ten Minute Talk featuring Dan Smokoska, a leading voice in social selling and CEO of WinSocial sits down with Content Studio Managing Editor Allison LaForgia to explain how LinkedIn can drive revenue and not just impressions. 

In this conversation, Smokoska dispels a big mouth in the industry: that content creation is the barrier to entry. Instead, Dan highlights engagement as the gateway to building relationships, trust and a network of business contacts. 

Whether youre an originator, executive, real estate professional, or technology vender, Smokoska’s message is clear: people want to work with people – not companies. If you’re not investing in your personal brand, you’re leaving business on the table.