Detroit Pistons pick Flagstar Bank to be first jersey ad sponsor HW+Jul 26, 2017
For the first time in its history, the NBA is allowing teams to place a sponsor’s logo on their jerseys. So far, a third of the league’s 30 teams have inked sponsorship deals and will have a sponsor’s logo on their jerseys, including the Boston Celtics (General Electric) and the Cleveland Cavaliers (Goodyear). On Wednesday, the Detroit Pistons became the 10th team with a jersey sponsorship, and their sponsor is one of the biggest names in the mortgage business – Flagstar Bank.
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