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The path to more affordable mortgages: Why lenders hold the keys 

Sep 15, 2025 5:00 amBy

Affordability remains one of the biggest hurdles in today’s housing market. Yes, macroeconomic forces like the Fed’s policies shape the overall rate environment, but mortgage lenders aren’t powerless passengers on this ride. In fact, you hold tangible points of influence that can directly impact borrower affordability and your own business competitiveness. The question is: are you using them?

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