Marketing

Marketing: Visibility on a Budget 

Frequently, I’m asked by all types of financial professionals—from reverse mortgage specialists to investment advisors to accountants—“how can I better position myself in my market? Oh, and we’re a small shop with no budget to hire a PR firm or consultant.”  Well, I have good news. While nothing in life is free, there’s a lot of PR that can be had on the cheap OR, more correctly, by committing the time and using some basic tactics. A professional or a small firm seeking to raise its visibility in a specific market (which they know well) and to a specific audience