Longbridge Financial

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Longbridge CEO Talks Private vs. HECM Reverse Mortgages, Branding Power 

Dec 09, 2019By

There will hopefully come a time when the reverse mortgage market, currently dominated by Home Equity Conversion Mortgages (HECMs) backed and guided by the federal government, will be eclipsed by the greater availability of private alternatives. Overcoming reputational concerns in the larger reverse mortgage market may also be accomplished by focusing on product features and […]

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