loanDepot
LoanDepot is one of the nation’s largest online mortgage lenders, most recently ranking No. 3 in retail lending through the third quarter of 2021. The company was founded in 2010 by Anthony Hsieh, an industry veteran who had launched and sold two mortgage lenders prior to launching loanDepot. Now, the company has more than 10,000 employees and serves more than 27,000 customers each month. Headquartered in Lake Forest, California, loanDepot went public in February 2021 and is publicly traded on the NYSE under the ticker LDI.
LoanDepot has made it a priority to provide customers with a digital mortgage experience that makes the process fast and easy. By utilizing its proprietary Mello software platform, loanDepot uses machine learning to streamline the mortgage process for customers. It gives customers an end-to-end fully digital mortgage experience that seamlessly collects income, employment, and asset information.
In September 2021, Hsieh compared loanDepot to Rocket Mortgage, saying “We are the Lyft to their Uber.” Hsieh believes that loanDepot’s unique mix of a recognizable brand, leading tech platform, and on-the-ground presence will set it apart from its competitors beyond the current interest rate cycle.
LoanDepot made headlines in 2021 for filing a lawsuit against seven former employees and their new employer, CrossCountry Mortgage, for allegedly stealing client lists and funneling business away from loanDepot prior to their departure.
Latest Posts
How effective is direct mail reverse mortgage advertising?
Oct 13, 2023Direct mail is often used in reverse mortgage marketing, and two leading loanDepot marketers explain its importance and limitations.
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Oct 11, 2023 -
How reverse mortgage marketing can challenge product myths
Oct 10, 2023 -
Alec Hanson on reverse mortgage specialists and not sleeping on social media
Sep 19, 2023 -
loanDepot appoints Dan Hanson to newly-created executive role
Sep 14, 2023 -
How to tap challenges and opportunities in reverse mortgage marketing
Aug 30, 2023 -
loanDepot agrees to settle securities class action lawsuit for $3.5M
Aug 10, 2023 -
loanDepot narrows losses in Q2 as margins improve
Aug 08, 2023 -
loanDepot names Darren Graeler as top accounting officer
Jul 14, 2023 -
loanDepot sues Movement for poaching LOs
Jun 29, 2023