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Credit unions, small banks improve customer service to increase market share 

Dec 07, 2010By

Customers at credit unions are the most satisfied with their banking experience and the most likely to recommend their banking service to other people, according to a survey released by Prime Performance. The firm, which analyzes data for banks and provides tools and services designed to optimize client interaction, attributed the results to the hyper-personal experience customers receive at credit unions and small banks.

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