Lead Generation

Lender Lead Solutions Launches Wholesale Lending Division 

Looking to capitalize on its own leads, Lender Lead Solutions, a mortgage lead generation company, said Tuesday that it had formed LLS Financial, a wholesale reverse mortgage division. Lender Lead Solutions said it generates leads for more than 15 percent of the closed reverse mortgages in the U.S. through its Senior Lending Network national media campaign, featuring legendary actor Robert Wagner. With the addition of the wholesale division, the company will seek to provide complete lead-to-closed loan reverse mortgage services to both broker and correspondent originators.