Higharc

AI Isn’t Optional: Marc Minor’s Call To Homebuilding Leaders 

Homebuilding’s muscle memory is fully engaged. It’s “back-to-basics” time. Heads down. Sweat the small stuff. Control what you can; prepare for what you can’t. Cut, cut, cut, and, meanwhile, drive to move sales — whatever it takes. At a moment when uncertainty defines the housing market — rates stubbornly high, affordability stretched, and volatility the […]