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high-volume homebuilders

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Why Marketing Matters More During An Early-Stage Downturn 

Aug 10, 2022By

The lead of today’s story is at the bottom of this graph. Source: The Builder’s Daily According to data gathered from The Builder’s Daily‘s 1,800-plus homebuilding business community leaders in late-July, fewer than one in six homebuilding strategists considers ongoing softening in both backlogs and forward orders as a time to cut marketing spending. That […]

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