customer segments
Latest Posts
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Mar 29, 2023Numbers may not lie, but they sure do play games as they determine whether to be helpful or not. A corollary: Demographics [numbers again] may be destiny, but if they are, then how come so often these household patterns and the businesses that try to make money from them wind up in different places? Consider […]
-
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
Mar 17, 2023 -
Buck The Trend: Find The Buyers’ Whose Best Time To Buy Is Now
Jan 20, 2023 -
Many Homebuilders Look At Build-To-Rent As A Safety Valve … Is It?
Jan 04, 2023 -
What Happens As One-Person Households Reach Critical Mass?
Nov 30, 2022 -
Come What May, A New Emerging Generation Of Adults Awaits Solutions
Oct 26, 2022 -
M.D.C. Antes $117 Million For Nashville’s The Jones Company
Apr 25, 2022 -
Atlanta-Based Grand Oak Builders Adds NC-Triad Operator Tradition
Apr 05, 2022 -
Customer Focus Point: Mind The Growing Gap Impact On Demand
Feb 01, 2022 -
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Dec 13, 2021 -
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Dec 07, 2021 -
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
Oct 20, 2021