customer segmentation
Latest Posts
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
Jul 27, 2022When you boil down structural household demand to a kitchen table, it’s got to look and sound a lot like this these days. Image source: Image courtesy of NAHB Eye On Housing Part of the reason housing demand has decelerated is that 1st-time home buyers continue to retreat: their share of all prospective buyers peaked […]
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Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Jul 12, 2022 -
In Housing’s New Normal Rules, Supply And Demand Matter Less
Apr 26, 2022 -
M.D.C. Antes $117 Million For Nashville’s The Jones Company
Apr 25, 2022 -
As Bastion Of Future Demand, Demographics’ Heyday Is Over
Dec 17, 2021 -
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Dec 07, 2021 -
How Builders Could Miss Where The Money Is Through 2030
Oct 22, 2021 -
Fall Focus: 3 Lenses A Housing Leader Needs For ’22 Results
Oct 11, 2021 -
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Sep 29, 2021 -
2020 Census: Fast-Changing Households Hold Keys To 2030
Aug 17, 2021 -
In ‘Best Places To Retire in 2021,’ U.S. News Keys In On Budget And Health
Jul 02, 2021 -
Here Are The New Table Stakes For 2020s Retirement Meccas
Jun 22, 2021