customer centricity

Root Causes: Future-Fit Building Firms Reset Who’s A Customer 

Back in the day, at the time in the late 1300s the term “customer” popped up out of its Anglo-French roots, the word focused on an individual. One who purchases goods or supplies, one who customarily buys from the same tradesman or guild.” No ambiguity there. It’s one person, and that person’s conditions, from the […]