CRM

NRMLA West: Public Affairs Campaign 

In discussing the strategic goals of NRMLA, President Peter Bell laid out the objectives related to the organizations "Public Affairs Campaign."  Noting challenges with a direct advertising campaign, Bell said the organization has focused on addressing media attention on reverse mortgages seeking to shape public opinion through how the media covers the industry. Much of the work that is conducted by NRMLA happens behind the scenes.  Bell stated that the organization has a dedicated out reach campaign that works with media outlets and reporters on national, regional and local levels to encourage accurate and positive reporting on the reverse