CRM

Tech: Succeeding With Traditional Lenders by Playing Their Tune 

Financial marketing has changed dramatically in the last decade. Over the last few years, “traditional” mortgage bankers have increasingly warmed to the idea that HECMs have a place in their product portfolios. As evidence, at ReverseVision we added more than 800 new companies to our RV Exchange (RVX) loan origination software (LOS) in 2016; more than 90 percent were traditional mortgage lenders. This trend toward HECMs as a commonly offered mortgage product is likely to continue for years to come, especially as rising interest rates drive traditional players to seek products that can replace their dwindling refi businesses. To keep