consumer segmentation

What Happens As One-Person Households Reach Critical Mass? 

One of housing’s biggest stress-tests of the 2020s will be a reality reset that trues-up household demography with, um, homes and places. Still, the way things look now — in terms of priority focus on generational stress-tests — you’d hardly know it mattered. Let’s zero in on part of this now. Demographics is destiny. It […]