built to order

How Better-Than-Expected Results Became A New Win 

As market-rate housing’s numbers fell faster and farther, a specter of deep price concessions and cancellation contagion overshadowed homebuilders last Fall. This was the backdrop as they budgeted early 2023 performance, planned tactics, and managed expectations. They could hope for the best, but were obliged to plan for the worst. In this context, better-than-expected results […]