Tom Ferry on the keys to building a people-first business

May 30, 2024

On today’s episode, we had the pleasure of sitting down with an extraordinary guest you might already know. Since 2014, he has consistently been ranked as the number one real estate educator by the Swanepoel Power 200. Tom is not only a prolific author, but also the Founder and CEO of Ferry International.

With a massive following on YouTube and social media, and over 30,000 hours of one-on-one coaching with agents and industry experts under his belt, we are thrilled to welcome Tom Ferry to the Power House podcast.

Tom and Clayton’s chat is all about entrepreneurship, personal branding and marketing, and building a strategic approach to business growth in a changing market. He has had a lot of successes — and just as many failures. Now, Tom has a strong focus on building a client-first approach to sales and also has some really interesting thoughts to share about AI, the rise of artisan agents, and scaling a new business through personalized team-building.

Here’s a glimpse of what you’ll learn:

A client-first sales and marketing approach is crucial.
Coaching involves understanding the psychology of clients and helping them overcome barriers and mindset shifts.
AI can play a significant role, from coach-client selection to improving customer success and providing valuable insights.
There is a rise of artisan agents who focus on providing a high-quality experience for clients, even if they don’t do a high volume.
Continuous learning and staying relevant are crucial in the industry, and technology adoption done right can be a game-changer.

Related to this episode:

The Power House podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.