Tech VP Stuart Sim on marketing strategies post-settlement

This week on the RealTrending podcast, Tracey sits down with Stuart Sim, the Vice President of Industry Development at Lofty. Stuart joins us to talk about the impact of the NAR settlement on agents’ business and marketing strategies. Now that the new regulations are in practices, what can real estate professionals do to market themselves effectively?

Stuart believes in automating your business and differentiating yourself with new and existing technology in this evolving, post-NAR settlement market. He also discusses how you can use data analytics to better understand customer preferences and market trends, and how to engage meaningfully with past clients.

Here’s a glimpse of what you’ll learn:

• There are a lot of new opportunities for real estate agents in the current market.
• Utilizing technology platforms to their fullest potential can greatly enhance an agent’s efficiency and effectiveness.
• Data analytics can provide valuable insights into customer preferences and market trends, allowing agents to stay ahead of the competition.
• Agents should proactively engage with past clients and identify opportunities for future transactions.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: Let’s talk about tools and platforms. What should agents be looking for in a marketing or technology platform to help them through this next iteration of the business?

Stuart Sim: Where you are delivering in one solution, one login, one place to load your activity from a broker perspective, you’re getting help recruiting. That’s also a big thing in the industry today. Where am I going to find my next superstar that’s going to help me hit my goals for 2025? When I’m looking and I’m talking to people out in the real world of real estate, the advice I give them is first of all: find a platform.

Find a platform that gives you 90% of what you’re looking for, but also embrace that technology. You’re choosing that for a reason. Learn it. Learn it very well. And take your time when you learn it, because it’s super important.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.