Tech CEO on the balance of tech and human touch

On this week’s episode of RealTrending, Tracey sits down with Eric Elfman, the CEO of MoxiWorks.

Eric talks all about balancing the delicate relationship between leveraging AI tools and building and maintaining client relationships. He also talks about making these tools more accessible to agents.

Eric also shares MoxiWorks’ plans to increase technology adoption and make real estate tools more accessible to agents, along with a sneak peek at the company’s upcoming software launch this summer.

Here’s a glimpse of what you’ll learn:

• Technology alone won’t solve real estate challenges, you still have to focus on relationships.
• AI is already integral to everyday real estate technology.
• Adoption of technology in real estate is still low in a larger sense.
• Choosing the right technology — not just the most popular — is crucial for brokers.

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.