Teamerage leader Amy Stockberger on strategically building new revenue streams

This week on the RealTrending podcast, Tracey sits down with Amy Stockberger, broker-owner of Amy Stockberger Real Estate in Sioux City. Amy joins us today to discuss what she calls her teamerage’s “Lifetime Home Support Model” and all of its different impacts on client relationships. 

Amy shares how her strategic approach creates a long-term, supportive relationship with buyers and sellers — not just a one-time transaction. She also talks about diversifying revenue streams and what trends other agents should be looking at to grow in the current market.

Here’s a glimpse of what you’ll learn:

• The Lifetime Home Support Model provides ongoing value to clients.
• Showing authenticity in client relationships is crucial for getting repeat business.
• The serve, serve, serve, sell approach focuses on serving clients beyond transactions.
• Building a dedicated vendor program helped grow her sphere of influence.
• Thinking about an exit strategy is important for long-term business success.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt:  You built this model, you call it the Lifetime Home Support model, which I think is extremely appropriate at this point because it’s all about value, right? That word has come up in every conversation that I’ve had with people since the settlement. So, tell me a bit about this model and how it transformed your approach to real estate.

Amy Stockberger: In 2014, I noticed a major hole in our business. We were scaling, we were doing well, we were a small team. But for the amount of clients who were saying they were so happy, we weren’t getting that repeat and referral business. I just thought we should. And we certainly were not keeping clients for life. And it drove me nuts. I couldn’t figure out why were we not staying top of mind. What could I do?

I went down the rabbit hole looking for something to put into our business. And I just couldn’t find anything. And I thought, do you know what? I’m just going to create one. So I created our Serve, Serve, Serve, Sell approach, which became our Lifetime Home Support model. We created a system and strategy for every step of the home buying and selling process — before, during, and forever — which allowed us to build these relationships that by the law of reciprocity. Our clients not only kept coming back to us, but were referring us to all their friends.

It was just, for me, a way to help build big, juicy legacies. That’s like my vision. I want to build legacies for everybody in my ecosystem. It was a way for me to be able to do that, not only for my clients, but for my agents, my team, my admin staff, and for our community.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.