Sierra Interactive CEO Peter Maglathlin talks real estate tech in a post-settlement world

June 27, 2024

This week, we welcome Peter Maglathlin to the Power House podcast. Peter is the CEO of Sierra Interactive, an end-to-end real estate platform developing software and services for residential real estate agents, teams and brokers. Originally founded in 2007, it was acquired by Alpine Software Group in 2022.

Today’s conversation with Peter is for all the real estate tech, entrepreneurship and investing nerds out there. Clayton and Peter geek out together about Peter’s entrepreneurial journey and the ins and outs of running and developing a successful SaaS business in the real estate and mortgage ecosystem. They also talk about the changes on the horizon for housing now that the NAR-settlement is close around the corner.

Listen to gain better insight into how those changes are not only directly affecting real estate professionals, but also the technology and investing spaces that have built the industry’s foundation.

Here’s a glimpse of what you’ll learn:

Entrepreneurship involves a willingness to sell and the ability to meet customers where they are.
The cyclical nature of the real estate market is managed by holding assets for long durations, which typically leads to better performance.
Customer segmentation is important for prioritizing KPIs, as different segments have different needs.
The NAR settlement raises the bar for professionalism in the industry and may lead to a decrease in agent count.
Real estate technology should focus on generating seller leads and creating connectivity between agents and consumers.

Related to this episode:

The Power House podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.