Rewriting the VA playbook with Rate’s Jennifer Beeston

Today on Power House, we are bringing you a fantastic conversation between HousingWire’s Senior Director of the Content Studio, Zeb Lowe, and Jennifer Beeston, the EVP of National Sales at Rate and a veteran loan originator. Jennifer took the stage last month at The Gathering to talk about reviving the American Dream, and we caught her right after to dive a bit deeper into her work in the VA space.

Jennifer and Zeb talk about the moment that led her to specialize in VA lending and the why behind her mission to educate people about the product’s true value. They also talk about the misconceptions around VA loans, why social media alone won’t build a lasting business, and how AI is reshaping the mortgage space, including where it falls short.

Here’s what you’ll learn:

• Why VA loans are still misunderstood and how Jennifer is changing that
• Why originators should focus on clients, not just real estate agents
• How Jennifer built a personal brand through social media
• Social media is a fantastic tool, but not a strategy in and of itself
• AI can streamline tasks, but it can’t replace trust and human connection

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠Rate’s Jennifer Beeston urges LOs to ‘protect the American dream’ | HousingWire⁠
• ⁠Jennifer Beeston  | LinkedIn⁠
• ⁠Home | The Gathering 2026⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.