Real’s Sharran Srivatsaa on his three secrets to brokerage growth

Today we welcome Sharran Srivatsaa, the president of Real, to the RealTrending podcast! Sharran joined Real in 2022 and has personally overseen the onboarding of over 13,000 agents while Real has moved up to #6 from #11 by transaction sides in the 2024 RealTrends Verified brokerage rankings. He brings over two decades of business and entrepreneurial experience to today’s conversation from several companies across the real estate, finance and technology sectors.

In today’s conversation with Tracey, he talks about Real’s strategic growth plan on a granular level, including his personal commitment to showing up for his agents even in the most unexpected of places. He also talks about how they’re navigating industry-wide changes amid the commission lawsuits, and how brokers can best provide building blocks for their agents to build out their unique businesses.

Here’s a glimpse of what you’ll learn:

• Deploying goodwill and generosity is a powerful strategy for growth in the real estate industry.
• Showing up in unexpected places and staying true to the business model can create a sense of belonging and warmth.
• Training agents to navigate upcoming changes in the industry is crucial for success.
• Providing results in advance and being entrepreneur-centric can attract and retain agents.
• Brokers should provide agents with building blocks to build their unique businesses.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: I’ve heard from agents who were really surprised that you came to see them or you showed up for them. But, how do you scale that, though? You have 18 ,000 agents right now, even if like a fourth of them wanted you to be there. How do you scale that moving forward as you continue to grow?

Sharran Srivatsaa: I think the answer is not how do you scale me? The answer is how do you not scale me? The not scaling of me is the answer. The standard answer to that would be, how can we get more people so that Sharran doesn’t have to go to these events? So that Sharan doesn’t have to be in more calls. The answer is actually the opposite. How can we get more people or team or resources so that Sharan can do more of these calls?

What we are building now is a bigger support system. So now I get a chance to only do the things that what we call in your zone of genius. Where can I show up and have this impact?

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.