Marketing automation is the future — and Fello wants to help

February 20, 2025

This week on Power House, we are bringing you a special sponsored conversation between HousingWire’s Director of the Content Studio, Zebulon Lowe, and the CEO and co-founder of Fello, Ryan Young. Founded in 2022, Fello is a marketing automation and lead-generation CRM attachment that uses public and MLS data to enrich your database and improve engagement and listings.

Zeb and Ryan talk about exciting things happening in Fello in 2025, including their 30-Day Listing Challenge and their expansion into mortgage. They also talk about the current state of real estate technology at large and Fello’s vision for using their tools to empower small businesses across various sectors.

Here’s what you’ll learn:

Marketing automation processes can significantly enhance database engagement.
Technology should be used to simplify processes for real estate agents.
Fellow’s 30-Day Listing Challenge aims to empower agents and foster community.
Focus on controlling what you can control.
AI can enhance marketing strategies if used effectively.
Fello’s plan to expand into the mortgage sector presents new opportunities for growth.

Related to this episode:

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.