LPT’s Robert Palmer on agent choice and growth of the national single-entity brokerage

This week on RealTrending, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando.

Robert talks about LPT’s journey from a simple marketing tool to a top brokerage in just a couple of years. He also discusses agent empowerment through dual brokerage models, LPT’s upcoming initiatives, and growth plans.

Here’s a glimpse of what you’ll learn:

• LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents.
• Self-funding allows for greater control and prioritization of agents’ needs.
• The brokerage model should empower local agents to make decisions about mortgage and title services.
• Navigating industry challenges requires a commitment to agent choice and autonomy.
• Understanding and balancing both business logic and technology for successful software development.
• LPT’s growth strategies include expanding training programs and launching a luxury brand.

Related to this episode:

• LPT Realty | RealTrends Verified
• LPT Realty’s Robert Palmer is building a ‘brokerage for life’ | HousingWire
• lpt realty
• HousingWire | YouTube
• More info about HousingWire

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.