LPT CEO Robert Palmer on how they became a top 10 brokerage in three years

April 19, 2025

Today on Power House, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando.

Robert and Tracey talk about LPT’s remarkable journey from a simple marketing tool to a top brokerage in just three years. He discusses the importance of self-funding, agent empowerment through dual brokerage models, and how to maintain an agent-first philosophy.

Robert also discusses upcoming initiatives like ASCEND University, the Aperture luxury brand, and Leads Connect, along with future growth plans including a public IPO and expansion into new markets.

Here’s what you’ll learn:

LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents.
Self-funding allows for greater control and prioritization of agents’ needs.
The brokerage model should empower local agents to make decisions about mortgage and title services.
Navigating industry challenges requires a commitment to agent choice and autonomy.
Understanding and balancing both business logic and technology for successful software development.
LPT’s growth strategies include expanding training programs and launching a luxury brand.

Related to this episode:

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio