Inside the Lower and Movoto deal with Dan Snyder and John Berkowitz
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Last month, HousingWire covered the breaking news of mortgage lender Lower acquiring real estate portal Movoto from parent company OJO Labs. Last week, Diego got the opportunity to chat with Dan Snyder, the Founder and CEO of Lower, and John Berkowitz, the CEO of Movoto and now the President of Real Estate at Lower, live and in person at HousingWire’s The Gathering 2025. Today, we are bringing that conversation exclusively to our Power House audience!
Diego, Dan, and John give a behind-the-scenes look into the acquisition and how Lower is building an end-to-end housing platform that fuses powerful lead generation with localized real estate expertise. Dan and John also talk about the strategic integration of Movoto’s 50 million annual visitors, the cultural alignment between teams, and how their retail and tech playbook is designed to rival giants like Zillow and Rocket.
Here’s what you’ll learn:
- Lower acquired Movoto to own the lead funnel and scale nationally.Culture fit is key in merging teams and tech platforms.
- Real estate agents remain central to the buyer experience.
- Movoto brings high traffic and lead value to Lower’s ecosystem.
- Lower OS uses AI and mobile tools to streamline transactions.
- Dual-brand strategy positions Lower as an industry leader.
Related to this episode:
- Lower acquires real estate portal Movoto | Housingwire
- Exclusive: Lower acquires software company Neat Labs | HousingWire
- Dan Snyder – Lower | LinkedIn
- John Berkowitz – Lower | LinkedIn
- Lower.com
- HousingWire | YouTube
The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.
